Suggested Techniques to Increase Awareness and thus Sales of the CPAP Hose Lift
- Display the Hose Lift on your Home Page, from time to time.
- Develop multiple avenues by which your customers can find the Hose Lift on your website (under Comfort at: Machines, Tubing, Humidifiers, Accessories, Bed; under Tubing; under Hose Management; under Travel CPAP; under Oxygen Supplies).
- Use your shopping cart software capabilities to “pop-up” the Hose Lift for like purchase consideration, whenever a related popular product (such as a 6’ hose – preferable) is purchased by one of your visiting customers.
- Display the Hose Lift in your facility, along side a supply of the tri-fold brochures for your customers to take one home to share with a loved one, relative or friend.
- Display the 30 day money back satisfaction Guarantee offered by Arden Innovations, to overcome it’s perceived flimsy image, due to it’s very low comparative purchase price.
- Send email notices, or the tri-fold brochure, to your existing customer list, which highlight the product benefits provided to those with unsuspended tubing – disturbing sleep and mask fit.
- Post articles and testimonials about the CPAP Hose Lift in forums, CPAP chat rooms, or your website.
September 16, 2009
(4 out of 5) by Pat B, Davenport IA
“
I love the hose lifter. I wish I had know about it 4 years earlier when I started using a CPAP. No local providers seem to know about it or carry them. I found it on line and took a chance in buying it. I no longer have the tube wrapped around my head and neck at night and I’m sleeping much better. I think getting use to the machine kept me awake as much as the sleep apnea. I would definitely recommend this item to all CPAP users and the price is right.
”
